Plutonomy: The Growth of UHNWIs

By Frank-Jürgen Richter

September 26, 2024

The number of ultra-high net worth individuals (UHNWIs) has risen significantly in recent years. In 2023, the number of UHNWIs rose by 4.2%, reaching more than 626,000 individuals from 601,300 a year earlier. 

These UHNWIs are a defining feature of plutonomy – a society where the wealthy few drive economic growth, investment patterns and consumption. This increasing number of super-rich individuals reflect significant shifts in the global economy, with wealth being concentrated in the hands of individuals who often accumulated their fortunes within a single generation. Self-made UHNWIs represent a departure from traditional aristocratic wealth, reshaping the role of affluence in society by influencing global financial systems, technology and even political dynamics.

The rise of the UHNW class can largely be attributed to rapid advancements in industries such as technology, finance and pharmaceuticals. The creation of wealth through innovation, digital transformation and globalization has enabled entrepreneurs to amass fortunes at an unprecedented rate. As wealth continues to grow within this group, the question remains: how will these individuals drive positive social impact?

UHNWIs and Positive Social Impact

In response to growing public scrutiny, many UHNWIs have shown an increasing commitment to use their wealth to drive positive social and environmental outcomes. This trend has been reinforced by movements toward ESG investing and philanthropy. There are several ways UHNWIs are contributing to global betterment.

Many UHNW individuals have embraced philanthropy as a way to give back to society. Prominent examples include Bill and Melinda Gates, who established the Gates Foundation, focused on global health, poverty reduction and education. Warren Buffet has pledged the majority of his wealth to charity, and many others have followed suit, establishing foundations that seek to address social and environmental challenges.

UHNWIs are not just philanthropists but also investors. Many are turning their attention to ESG-driven investments, which prioritize not just financial returns but also social responsibility and environmental stewardship. Impact investing has become a significant trend among the ultra-wealthy, with a growing interest in funding sustainable ventures, green technologies and socially conscious businesses.

The shift toward ESG investing demonstrates a long-term vision, where wealth is used not only for capital growth but also for addressing the existential risks posed by environmental degradation, inequality and corporate malpractice. By choosing to invest in companies with strong ESG credentials, UHNW individuals are helping shape market trends, incentivizing more responsible business practices globally.

Will Inheritance Drive New ESG Visions?

As wealth is passed down to future generations, the question arises: will inheritances among UHNW families drive new visions in ESG? The next generation of wealth holders is likely to be more attuned to global challenges such as climate change, social inequality, and corporate responsibility. Many of the heirs to these vast fortunes are already demonstrating a keen interest in sustainability and social justice, suggesting they may carry forward the momentum for ESG-driven practices.

Moreover, millennials and Gen Z, who are poised to inherit large sums of wealth, are often more socially conscious than previous generations. These younger UHNWIs are more likely to channel their wealth into sustainable ventures, ethical businesses and socially impactful philanthropy. This generational shift in priorities could accelerate the mainstream adoption of ESG principles, potentially reshaping markets and driving systemic changes toward a more equitable and sustainable future.

The Debate on Taxation

The accumulation of extreme wealth in the hands of a few raise complex questions about the role of taxation. Should the ultra-rich be heavily taxed to address rising inequality, or should their wealth be viewed as a resource that can be leveraged for social good?

By taxing UHNWIs, governments could secure additional revenue to fund critical infrastructure projects, climate mitigation efforts and social services. This would allow wealth to be more equitably distributed and directed toward public good.

But some argue that UHNWIs can be more efficient at addressing social and environmental challenges through philanthropy than governments. Heavy taxation might reduce the funds available for philanthropic endeavors, potentially diminishing their ability to drive positive change.

This topic is one among many others that form the agenda of the upcoming Horasis Global Meeting that is being held in South America for the first time. The meeting is scheduled to take place between 25-26 October 2024 in the city of Vitória, the capital of Espírito Santo, a southeast state of Brazil. The meeting will bring together business and public leaders to help bridge divides between the North and South economies and help address global challenges, including inequality, peace and climate change.

Photo Caption: Self-made UHNWIs represent a departure from traditional aristocratic wealth.